How can a small local business with no marketing budget use...

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

People

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If all the American hundred millionaires and billionaires chipped in a modest 10% of their net worth to provide affordable housing to homeless families and other down and out persons, (like veterans), would this address the housing crisis?

Price

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Place

Trump tariffs expected to dampen global economic growth, OECD says - The Washington Post

Perception

Product

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Why do philosophy of physics when you can do physics itself? - Aeon

Good marketing is doing this well.

Processes

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

How can businesses leverage generative AI to enhance their content creation and marketing strategies?

How can a small local business with no marketing budget use social media to attract more customers?

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